Exploring the Traditional Farming Culture and Improving the Local Cultural Confidence: Solving the Problem of Rural Tourism Homogenization

Since the rise of rural tourism in China 1980s, natural conditions have mainly been relied on to develop such projects as flower appreciation, fruit picking, fishing, and farm foods focusing agricultural sightseeing experiencing life, which has long ignored cultural attributes tourism, resulting serious homogenization tourism. The author believes that exploring traditional farming culture improving local self-confidence are effective ways solve problem homogenization, achieve general requirements development report 19th National Congress Communist Party ‘industrial prosperity, ecological livability, civilization affluent life’, promote revitalization.